Social Media & Communications, Assistant Manager
Deadline to Apply
JUL 13 2025
We are currently looking to bring on board an imaginative, dynamic and communication-savy Social Media & Communications, Assistant Manager to help strengthen the gallery’s digital presence and public reputation across multiple channels.
The Social Media & Communications, Assistant Manager is responsible for shaping and sharing the gallery’s voice across digital platforms and media outlets. This role merges strategic communications, content creation, public relations, and community building to grow the gallery’s audience, increase engagement, and enhance visibility. Through compelling storytelling, proactive outreach, and platform management, the Assistant Manager will lead efforts to strengthen the gallery’s digital presence and public reputation.
- Position Title: Social Media & Communications, Assistant Manager
- Reporting To: Head of Marketing, Communications & Visitor Experience
- Type of Employment: Full-time
- Hours of Work: 35 hours per week. Work hours may include evening and/or weekends to support programming and events needs
- Compensation: $50,000 – $53,000 annual salary, plus a comprehensive benefits package
- Location: Toronto. On-site at our gallery, with a hybrid work model currently in place (3-days a week on site), subjet to change based on organizational need
Duties
Social Media & Digital Content Creation
- Develop and manage content calendars for Instagram, Facebook, TikTok and LinkedIn, aligned with program priorities and audience insights.
- Create original, on-brand multimedia content including graphics, photography, and short-form videos (e.g., Reels, Stories, TikToks).
- Conduct and edit on-camera interviews with artists, curators, and special guests for use across platforms. Monitor comments, messages, and mentions to support digital community management and build relationships with followers. Implement growth strategies to increase reach, engagement, and followers across platforms. Develop and distribute content toolkits for exhibitions, programs, and partnerships.
Media & Influencer Relations
- Lead press and influencer outreach to secure earned media coverage and grow brand awareness.
- Write and distribute press releases, media advisories, and story pitches.
- Maintain and grow a media and influencer contact list aligned with gallery priorities.
- Coordinate and host press previews, interviews, and visits.
- Monitor media coverage and compile regular press and influencer performance reports.
Email Marketing & Website Content
- Write and design bi-weekly email newsletters to promote exhibitions, events, and news, including targeted communications for members via CRM.
- Support basic content updates on the gallery website via CMS.
Digital Advertising & Campaign Strategy
- Plan, execute, and monitor paid social media campaigns to support programs, fundraising, and audience development.
- Collaborate with internal stakeholders and vendors to meet campaign goals and evaluate performance.
Analytics, Insights & Research
- Monitor analytics across social media, newsletter, and web to measure success and guide future strategies.
- Stay informed about industry trends in cultural communications, digital engagement, and public relations.
Requirements
- 2–4 years of experience in digital communications, public relations, or social media marketing.
- Exceptional writing, editing, and storytelling skills, with the ability to tailor tone and voice across different platforms (e.g., social media, press releases, newsletters, website).
- Proven experience creating short-form video content, including filming and editing for formats such as Reels and TikTok.
- Strong skills in community management, audience development, and platform engagement.
- Demonstrated success in earned media outreach, press relations, and influencer engagement.
- Working knowledge of digital advertising platforms such as Meta Ads Manager and TikTok Ads.
- Familiarity with analytics tools and content management systems (CMS).
- Excellent organizational and project management skills, with a collaborative and proactive approach.
- Experience working in the arts, cultural, or non-profit sectors is a strong asset.
- Candidates must be legally eligible to work in Canada. Non-Canadian applicants must have a valid employment Visa and proper documentation authorizing their ability to work in Canada on an ongoing basis.
How To Apply
The Power Plant is committed to diversity and inclusiveness. We encourage qualified applicants of all backgrounds to apply. Acceptable applications must include a current resume, a cover letter indicating how you would meet the criteria for this position, and a portfolio or samples of work/creative assets.
To apply, please submit your application to jobs@harbourfrontcentre.com by no later than July 13, 2025. Please quote TPP Social Media & Communications, Assistant Manager in the subject line of your application.
We thank all applicants for their interest, however, only those being considered for an interview will be contacted. Suitable accommodations will be available upon request during the hiring process.
More Opportunities
Gallery Attendant
We are currently looking to bring on board an engaging, visitor-centric and passionate Gallery Attendant with strong communication skills to guide visitors through The Power Plant’s thought-provoking programming and to provide a positive, satisfying and seamless visitor experience.